At Trinity Hospice, our specialist care is free to everyone across the Fylde coast at the point of need, but we can only exist because of the support and generosity of our community – the people we serve.

A powerful way of communicating our message is to share real stories about the care we provide at Trinity Hospice and the impact it has on those receiving it. Sharing these experiences helps to encourage existing and potential supporters, and also raises awareness of the care and support available in our hospice and in the community.

We may share your story in various ways, including on our social media channels, our website, during talks and presentations, in our supporter magazine, newsletters and leaflets, with existing/potential funders such as Trusts and Foundations, and media relations.

As in all areas of our work, our first priority when communicating our impact is the comfort and care of our patients and their families. We recommend you consider the feelings of your next of kin/relatives and tell them that you have allowed Trinity to take and use your photograph/interview as it may be used over a period of several months, up to five years. This may be after a patient has died.

Your interview/photos will be kept for five years, after which time if we wish to continue to use it we will contact you to extend this period. You or your next of kin/relative/representative can contact Trinity Hospice at any point and ask us not to use your photographs/interview again.

Please remember that once your photo or interview is published and in circulation (for example on the internet, on promotional material or in a newspaper) it may be copied and used by others. If you or your next of kin ask us to withdraw the photos/interview, we will not actively use them again and will ask others to stop doing so, but we cannot guarantee this.

Trinity Hospice will:

  • Never share your details without your expressed permission and complies with GDPR data protection law
  • Store your personal information (contact details, photos, interview) in a confidential and secure electronic file separate to your medical records
  • Let visiting families know when the media is working at Trinity Hospice
  • Be present and oversee all interviews and photocalls if requested
  • Manage the conduct of the media during interviews, photocalls and other activities, making sure they respect the sensitivity of the material they are handling
  • Attempt to ensure patient’s/families’ wishes are respected at all times
  • Allow patients/families to approve relevant content prior to release (in Trinity Hospice communications)
  • Let patients/families know where their interview/photo is being used
  • Give copies of Trinity Hospice material to patient/family upon request
  • Never use the patient’s/family name unless agreed to do so and will treat all information in confidence
  • Remove photographs/interviews from further active internal usage if a patient/family requests to do so by contacting our External Communications Manager, Rebecca Ferguson on 01253 951531 or rebecca.ferguson5@nhs.net

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Trinity Hospice may share your/your relative’s photo/interview for promotional purposes across a range of platforms and materials or up to five years including:

• Charity publications such as films, newsletters, supporter letters and reports/applications for trusts and grants

• Trinity Hospice social media pages including Facebook, Twitter, Instagram, YouTube and LinkedIn

• Media press articles

• Trinity Hospice website and eNewsletters

• Fundraising communications, including; talks, presentations, thank you letters, leaflets (including Lottery, Legacies, events and In Memory materials)

• Shared with hospice sector third parties (i.e. Hospice UK, Together For Short Lives)